Sprig & Quill Brand Identity Design

Sprig & Quill is a writing and editing company I had the pleasure of collaborating with to create their brand identity design.

The client requested a classic and simple logo that aligned with their company message. The name "Sprig & Quill" symbolizes both the sprig taken from a bush, representing the company's distinctiveness, and the quill, which highlights their writing and editing services.

I chose to focus on the sprig element, pairing it with a classic serif font and a geometric sans-serif font to deliver a simple, sophisticated, and modern design.

For the color scheme, I selected a blend of blue and green tones. These colors work together to evoke a sense of security while conveying loyalty and professionalism.