Paid Social Ads

This is a brief compilation of some of the B2B software companies’ Paid Ads Campaigns I’ve worked on my time at Refine Labs as a Senior Graphic Designer.

The goal was to build creatives that create demand through compelling messaging and visuals that resonate with specific audiences.

For each of these campaigns, I worked alongside amazingly talented teams of Art Directors, Copywriters, Directors of Demand Generation, and Performance Marketing Managers, among others.

The Associate Creative Director overseeing all this work was Dave Cicale.

Brian Bieber, Adam Setzer, and Jessica Clifford were some of the copywriters in charge of developing this fantastic messaging.